Author of Predictably Irrational
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the department of Economics. In addition, Dan is a visiting professor at MIT’s Program in Media Arts and Sciences, a founding member of the Center for Advanced Hindsight, a fellow at Diamond Management and Technology Consultants, and President of the Society for Judgment and Decision Making. He is also the author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. He is currently working on a new book titled Dining Without Crumbs: The Art of Eating Over the Sink.